In today’s digital age, the dominance of social media networks have become an indisputable fact of life. None exemplify this more than Facebook, the world’s leading social network, which to date has more than one billion members spanning nearly every country across the globe, and which is used on a regular basis by sizable portions of the populations within many countries.

The success and proliferation of social networks means that businesses are now provided with a powerful tool for expanding and promoting their business. A website is not enough today – your business needs a social footprint to succeed!

Having a Facebook page for your business serves as your connection to the social world on the web, and serves as a means of strengthening relationships with potential clients.

Through a Facebook account, the details, products and services that your company provides can be published for any interested individual or business also using the social network. Media such as photographs and videos involving your company can be published as well, providing an effective means of connecting with both existing clients as well as potential clients, who learn about the company and its services for the first time. The account can also serve as an effective means of communicating with the clients via posts to the account page or via direct messaging.

With a Facebook profile, you will be able to quickly reach out to clients and keep in touch with them: informing them about products, special offers, discounts and more offered by your business, directing them immediately to your business website, and helping you establish brand name and loyalty.

Companies using Facebook for their marketing purposes also benefit from the low marketing expenses involved. Opening a Facebook account is free, and marketing factors such as ads are far more cost-effective when compared to other marketing forms such as radio and TV. Furthermore, with more than a billion people using the social network, marketing efforts made through Facebook will have a far greater reach than any radio station or TV channel, and can reach out to potential clients on a local and international scale.

There are no limits imposed on accessing a Facebook page – anyone can reach your company’s Facebook page, and materials posted to the Facebook page can be searched on web browsers, further increasing your business’s online footprint. While web surfers may not return to company websites in particular, many Facebook users among them, who visit the social network regularly, are a click of a button away.